The Impact of Staging on Sale Prices
Professional property staging has become a widely recognised strategy in real estate, aimed at enhancing a property’s appeal and accelerating the sale process.
Numerous studies and industry reports indicate that professional property staging can significantly increase a property's sale price. In Australia, research conducted by the Real Estate Institute of Australia (REIA) and other industry experts reveals compelling data:
Average Increase: According to a 2023 study by the Property Styling Association of Australia (PSAA), properties that were professionally staged sold for an average of 10% to 15% more than their non-staged counterparts. This increase is attributed to enhanced visual appeal and a more appealing presentation that resonates with buyers.
Faster Sales: Staged homes not only achieve higher sale prices but also tend to sell more quickly. The same PSAA report found that staged properties sold up to 50% faster than non-staged homes. The quicker sale can further influence the final sale price, as reduced time on the market often minimizes the likelihood of price reductions.
Return on Investment: On average, the cost of professional staging in Australia ranges from $2,000 to $5,000. However, the return on this investment is substantial. The REIA notes that for every dollar spent on staging, homeowners can expect to see an average return of $2 to $3 in increased sale price, reflecting a strong positive correlation between staging investment and sale outcomes.
Professional property staging offers a significant financial advantage in the Australian real estate market. By investing in staging, homeowners can potentially increase their property’s sale price by 10% to 15% and achieve faster sales. This practice not only enhances the property's marketability but also provides a substantial return on investment, making it a strategic choice for sellers aiming to maximize their financial outcomes.
